This is what we do
We grow brands
The difference between the brand you have
and the brand you want?
Scale.
Banking
Investing
FinTech
B2B
Conservation
Consumer Brands
We create brands
Brands are busy being born all the time.
We’ve run a nursery since 1996.
Brands are busy being born all the time.
We’ve run a nursery since 1996.
We name brands
Naming a brand is a sophisticated form of high level thinking. Pulling a name out of a hat only works if you’re naming a hat.
Naming a brand is a sophisticated form of high level thinking. Pulling a name out of a hat only works if you’re naming a hat.
We name products
By the time you’re four you have a word for almost everything in your world. By the time you’re an adult many of those names are products.
By the time you’re four you have a word for almost everything in your world. By the time you’re an adult many of those names are products.
GWP named a line of Kinder Surprise toys and wrote a children’s book to accompany it featuring the intrepid EcoBunnies.
We design logos
A brand is not a logo. Logos are badges for brands.
Advertise to advocate
There are two sides to every story. We advocate for your side, with the truth
In 2005 the CBC locked out its employees over a salary dispute. The CBC hired us to be their voice during this difficult time.
When Bell Canada sought to acquire Astral Media their competitors, including Videotron tasked us with generating public support in the form of signatures to influence the regulator to step in. Our multimedia campaign won the day. The CRTC said ‘nay’ to Bell.
The Canadian federal public service payroll system, created by IBM, was hopelessly broken. Pay days were nightmarish. Ceridian (now DayForce) engaged in a multi year campaign targeting the government to support its case for replacing IBM. They succeeded.
We brand industry associations
How do you earn public trust when you’re the oil sands, the pipeline industry, the pharmaceutical industry?
Brand not-for-profits
Not for profits deserve better branding.
Dopamine
Storytelling is a neurological event.
Enjoy the dopamine.